Chinese Tire Manufacturers Announce Price Increases
Sailun Group and over 40 Chinese tire manufacturers have announced price increases of 3-5% for Truck and Bus Radial (TBR) tires, effective April 1, 2026. The price hike is driven by rising raw material costs, with crude oil prices exceeding $100/barrel and natural rubber prices reaching 17,000 RMB/ton.
Key Brands Affected: Maxxis, Cheng Shin, Doublestar, Double Coin, and other leading manufacturers.
Michelin Launches Next-Generation XHA3 Mining Tire
At ConExpo 2026 (March 4), Michelin unveiled its new XHA3 engineering tire, replacing the XHA2 and XADN+ product lines. This represents the company's most significant innovation in earthmover tires in a decade, featuring enhanced load capacity and improved TKPH (Ton-Kilometer-Per-Hour) performance for modern heavy machinery applications.
At the Tire Technology Expo in Hannover (March 3-5), Michelin received four awards, including:
Tire of the Year (Primacy 5 energy summer tire)
Environmental Innovation (BioButterfly bio-based butadiene project)
Bridgestone Introduces Fleet Portal Digital Platform
Bridgestone announced the launch of its new Fleet Portal digital platform at the TMC Annual Meeting (March 16-19, Nashville). This integrated fleet management solution aims to streamline commercial vehicle operations and enhance efficiency.
The company also announced a new executive management structure, effective March 24, 2026, to adapt to market changes and improve decision-making processes.
Continental Focuses on Autonomous Vehicle Tire Technology
At the Tire Technology Expo, Continental opened its conference with a focus on autonomous vehicle tire technology, addressing the unique technical requirements for self-driving vehicles. The company also explored the use of recycled carbon black as filler material, supporting circular economy initiatives.
Toyo Tires Announces Mid-Term 2026 Plan
Toyo Tires released its new Mid-Term '26 plan, focusing on:
Premium tires
TBR products
Digital transformation
Targets by FY2030:
Operating profit: 120 billion JPY (≈657 million EUR)
Operating profit margin: 18%
ROE: 13%
ROIC: 10%
Featured Truck Tire Brands
MACROYAL BRAND TRUCK TYRE
WINMAX BRAND TRUCK TYRE
ROADTRACK BRAND TRUCK TYRE
DRIVEMASTER BRAND TRUCK TYRE
LONGTRACK TYRE
HANSINWAY TYRE
XCENT TBR TYRE
ROADKING TYRE